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Create and Ship to a Segment

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Sectionalization is a powerful tool that filters contacts with similar audience field data, group preferences, east-commerce activity, and other information. Use segmentation to view contacts and send them email or advertizing campaigns based on their interests, purchases, and other criteria they take in common.

In this article, you'll learn how to create elementary and complex segments. You'll also learn how to transport an email campaign to existing or new segments from either the contact tabular array or the entrada builder.

Before you lot start

Standard partition combines up to five atmospheric condition and is included with all Mailchimp plans. Upgrade to our Premium plan to create advanced segments, which back up multiple, nested weather. If you have a Premium account, cheque out Manage an Advanced Segment.
To target common subscriber groups, endeavour our pick of pre-congenital segments.
Merely subscribed contacts within a segment can receive marketing electronic mail campaigns. To learn more than almost what types of emails yous tin can send to your contacts, read Well-nigh Your Contacts.
To larn how to send an automated e-mail to a segment, read Edit Automation Emails.
To exclude certain subscribers from an email send, use the pasted segment option.

Create a segment

From the contact table, you can create and view uncomplicated and circuitous segments, and save the segment for later use.

To create a segment from a contact table in your business relationship, follow these steps.

Create a uncomplicated segment

In this example, nosotros'll create a elementary, 1-condition segment of contacts who were added to the audience after the well-nigh recent email entrada was sent. Since simple segments only have one condition, the logic contained in the Contacts match drop-down won't impact the results.

Click Audience.
Click Segments.
If y'all have more than than ane audience, click the Electric current audience drib-down and choose the ane you want to piece of work with.
Click Create Segment.
Set the drop-down menus to Date Added | is afterwards | last campaign was sent.
Click Preview Segment.
Click Edit to brand whatsoever changes. When you're satisfied, click Save as segment.
In the Save Segment pop-upward modal, input a descriptive name for the segment and click Relieve.

Create a circuitous segment

Circuitous segments allow you to combine up to five weather to identify specific contact sets in your audience. When you combine segmentation criteria, pay special attention to the logic within the Contacts match driblet-downwardly bill of fare.

contacts match any

Yous can create a segment of contacts who encounter whatever of your individual weather, or all of them together.

Term	Meaning	Case
any	This logic tells our system to show yous contacts who meet one or more of your conditions.	Whatever contacts from either Boston or Chicago.
all	This logic tells our system to show y'all contacts who meet all of your atmospheric condition.	All contacts who opened your concluding campaign and made a buy in your store.

In this instance, we'll create a complex segment of contacts who are both members of a specific group and who joined the audience after a certain appointment.

Click Audition.
Click Segments.
If you have more than i audience, click the Current audition driblet-downward and choose the one you want to work with.
Click Create Segment.
To make sure Mailchimp pulls contacts who fit both conditions you enter, click the Contacts match drib-downwardly menu and choose all.
For the first status, set the drop-down menus to group category | one of | group name.

If you want to send to more than ane grouping, agree CMD or CTRL and click to choose more than than one group proper name.
Click Add to select your 2d condition.
For the second condition, set up the drop-down menus to Date Added | is afterward | a specific date. Enter your desired date into the date field.
Click Preview Segment.
Click Edit to make whatever changes. When you lot're satisfied, click Salvage Segment.
In the Save Segment pop-up modal, input a descriptive name for the segment and click Relieve.

Send to an existing or new segment

When you're ready to transport a campaign to the segment you created, offset from the Segments page in your audience, or from the entrada builder.

Send from the Segments folio

To transport to a segment from the contact table, follow these steps.

Click Audition.
Click Segments.
If you lot take more than one audience, click the Current audience drop-downward and cull the one y'all want to piece of work with.
Click the drop-downwardly menu next to the segment y'all want to piece of work with.
Click Transport to choose the type of electronic mail campaign you desire to send to your segment: Regular, A/B testing, Plain-text, or RSS.

To learn how to send an automated email to a segment, bank check out Edit Automation Emails.
Proceed through the campaign builder.

Ship from the entrada builder

Yous can create and send to a segment with whatsoever type of email campaign. For Regular, A/B testing, Manifestly-text, or RSS campaigns, you'll observe partitioning options on the Recipients step.

To send a regular email campaign to a segment from the campaign builder, follow these steps.

In the To section, click Add Recipients.
In the Audience drib-down menu, choose the audience that contains the segment y'all want to send to.
In the Segment or Tag drib-down menu, cull a saved or pre-built segment. If you desire to create a new segment, click Grouping or new segment.
Click Salvage and continue building your campaign.

Ship to a pasted segment

Use the pasted segment feature within the campaign builder to include or exclude a selection of subscribers from your email send.

To utilize the pasted segment feature, follow these steps.

In the To department, select Add Recipients.
In the Audience drop-down, cull the audience that contains the subscribers you want to transport to.
In the Segment or Tag drop-downwardly, cull Group or new segment.
Click the Paste Emails tab.
Type or paste the email addresses of the subscribers you desire to include in the Email addresses box.
To ship an e-mail campaign to the pasted email addresses, choose Include these emails in my segment. If you want to exclude the pasted e-mail addresses from your email campaign, choose Exclude these emails from my segment.
Click Build Segment.
Go on creating your entrada in the campaign builder.